INTERVIEW: The 'Guenther Steiner effect'

Unless you’re Alpine, it was hard not to be impressed by Haas at last month’s United States Grand Prix. From a cool photoshoot in a saloon bar to Stars and Stripes on the livery, Haas was embracing America. But then, that was perhaps a little easier to do as it announced its major new title sponsor – Dallas-based MoneyGram – ahead of the race weekend. For all the broader reasons that Formula 1 is attractive to sponsors right now, Haas can definitely lean on ‘the Guenther Steiner effect.’ The team principal doesn’t particularly like the limelight, but he’s also willing…

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